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Partnership Design
During my internship with the NBA’s Partnership Strategy & Design team, I collaborated on the development and execution of strategic partnership deals, creating visual assets that helped bring each partnership’s story to life. This experience taught me how to translate complex brand relationships into compelling, digestible narratives that resonate with fans and stakeholders. It’s here that I discovered my passion for telling the story of a partnership, not just through data or deals, but through thoughtful design that highlights the value and impact of every collaboration.
NBA Intern Project
As part of the NBA’s Summer Internship Program, I served as the Strategic Design Lead on my team’s capstone project. Tasked with exploring partnership opportunities in the consumer electronics category, we conducted fan insights research, identified market opportunities, and developed activation concepts that aligned brand objectives with the NBA’s global audience. In this role, I guided the creative direction, facilitated brainstorming sessions, and designed the visual storytelling that brought our strategy to life.
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